30.10.2017
* Published on LUXUO.com
Official Partner of the PHUKET RENDEZVOUS and a leading company in the cryptocurrency industry, ADITUS has launched its Token Sale at aditus.net. Along with its companion app, Aditus' tokens provides mutual access whilst bridging the current market gap to both crypto-affluents and luxury merchants.

"Crypto-affluents" is a term coined by Julian Peh, co-founder of Aditus, the latest company to join the emerging breed of companies creating market applications to bridge gaps in the market. Named from the Latin word for "access", Aditus created to be the world's first luxury access platform bridging luxury merchants and crypto-affluents on a revolutionary decentralised network.

"We have noticed increasing numbers of such crypto-affluents at our luxury events," says Julian Peh, a co-founder of Aditus and a veteran entrepreneur in the luxury space. "However, in our conversations with them, we have received feedback that while many crypto-affluents desire goods and services offered by luxury merchants, they still lack access to it, and often feel excluded. At the same time, luxury merchants (our long-time partners and clients) similarly have limited means of reaching out to crypto-affluents, despite going through a period of slowing growth and are eager for new business."

Founded by veteran entrepreneurs with over 50 years' experience in the luxury and technology sphere, Aditus is also backed by prominent crypto-pioneers and former C-level executives from renowned luxury brands, giving some indication as to how this start-up is uniquely poised to leverage both luxury merchants and a database of fiat-millionaires into the Aditus network.

At its heart, Aditus is a smartphone app that allows crypto-users to make purchases with Aditus tokens – made available through an Initial Token Sale – and other major crypto-currencies securely, while the merchants receive payments in the denominated currency of their choice. Partnering some of the leading blockchain companies in the world, the Aditus app enables luxury merchants to engage crypto-affluents with events, products and services through their personal devices. Furthermore, Aditus also offers paid membership programs for app users to enjoy a slew of luxury rewards including concierge services and first dibs on exclusive products and services; as well as premium hospitality establishments around the globe.

Peh adds, "To ensure best-in-class technology, Aditus is in partnership with some of the most prominent blockchain companies in the world. Roll-out initiatives are also planned in collaboration with these companies. Additionally, Aditus will also organise frequent events, meant to increase interactions between fiat affluents and the crypto-space, between crypto-affluents and lifestyle providers, as well as between fiat affluents and crypto-affluents themselves. Through the Aditus app, the most exclusive experiences, establishments, products and services globally are all accessible to crypto-affluents, right through their smartphones."

ABOUT JULIAN PEH
A leading digital luxury entrepreneur in Asia-Pacific, Julian is highly experienced in digital product development and roll-out, having founded and built Luxury-Insider.com into the leading luxury portal in Asia before it was acquired by media giant Singapore Press Holdings. For the past three years he has been at the centre of the luxury rewards industry as CEO of SERA, a data platform integrated with credit card data networks, powering luxury rewards programs in luxury stores in partnership with Visa, banks and luxury brands. He is an active investor in crypto currencies.

Julian Peh will discuss this revolutionary new platform that is bringing the world of luxury to virtual-currency aficionados during the PHUKET RENDEZVOUS SEMINAR at Royal Phuket Marina in January 2018.###

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